Peptide-infused
Serums.

True Beauty Serums

True Beauty is a small-batch peptide skincare and haircare serum range, hand-formulated in Ōtaki, Wellington NZ.

It’s made for people who want the benefits of peptide chemistry — without injectables, downtime, or a clinic appointment.

Use the range to support:

• Visible firmness and smoother-looking skin
• Brighter, more even-looking tone
• Lash and brow growth
• A healthier-looking scalp and shinier hair

What sets the range apart from others?

Most peptide products sit in warehouses for a year or more before reaching a customer. But peptides are fragile — once dissolved in water, they begin to degrade. The active content in a bottle is often not what was on the original formulation sheet by the time customers start using it.

Most brands compensate by:

• Adding stronger preservatives
• Encapsulating the actives
• Quietly accepting the loss

We’ve taken a different approach:

• All serums are made to order.
• Each serum is pH-tuned to ensure peptides remain stable and potent.
• Serums are not pre-mixed at scale.
• Serums are never stored as a finished active product on a warehouse shelf.

This means we don’t sit on stock. It means the shelf life is short. It also means you’re getting the actives you’re paying for — at peak potency, every time.

Another detail worth mentioning.

Pure GHK-Cu has a reputation for stinging when injected. It’s a deal-breaker for many people with sensitive skin, and a reason a lot of copper peptide products quietly underdose the active to keep customers comfortable.

We’ve spent the time to tune pH, supporting actives and texture — so the copper peptide formulas deliver the benefits without the burn, the tingle, or the trade-off.

Strong actives. Comfortable to wear. No compromise.

Four serums make up the range:

• RENEW — the firming hero. Three peptides (GHK-Cu, Snap-8, Matrixyl) layered into a triple-weight hyaluronic acid base.
• REVIVE — a brightening Glutathione serum paired with Ascorbyl Glucoside (a vitamin C derivative).
• REGROW Lash & Brow — a clean, fragrance-free copper peptide roller serum for the eye area.
• REGROW Scalp & Hair — a daily leave-in serum for damp hair and scalp, with copper peptides, Caffeine, Aloe, Lavender Hydrosol and Hydrolyzed Silk.

All serums are well considered formulas, with raw powders, and made in small batches — the way skincare was made before scale changed everything.

For clinics, salons and bulk orders.

Wholesale and partnership pricing is available for:

• Skin clinics
• Hair salons
• Beauty therapists
• Wellness practices

Bulk orders are welcome for retreats, courses, gifts, programmes and clinic-protocol use.