About
A small, founder-led range — hand-formulated in Ōtaki, Wellington.
True Beauty is a small-batch peptide skincare and haircare serum range, hand-formulated in Ōtaki, Wellington. We make for people who want the benefits of peptide chemistry — without injectables, downtime, or a clinic appointment.
We’re founder-led and deliberately small. Every order is read personally, and every serum is made specifically for you — never pulled from a shelf. That’s a choice, not a constraint: it’s how we keep the actives at peak potency and the quality where it should be.
Strong actives, comfortable to wear. We tune pH, supporting actives, and texture so our copper peptide formulas deliver the benefits without the burn or the tingle. Read about the range →
Peptides are fragile — once dissolved, they begin to degrade. So we make to order, never store finished active product on a shelf, and dispatch fresh. You get the actives you’re paying for, every time. How small batch works →
Questions about a formula, a sensitivity, or a wholesale order? Email hello@truebeauty.co.nz — every message is read personally, and we aim to respond within 24 hours.
