Peptide Serums

True Beauty is a small-batch peptide skincare and haircare serum range, hand-formulated in Ōtaki, Wellington. It’s made for people who want the benefits of peptide chemistry — without injectables, downtime, or a clinic appointment.

Use the range to support:

• Visible firmness and smoother-looking skin
• Brighter, more even-looking tone
• Lash and brow growth
• A healthier-looking scalp and shinier hair

Strong actives, comfortable to wear

Pure GHK-Cu has a reputation for stinging. It’s a deal-breaker for many people with sensitive skin, and a reason a lot of copper peptide products quietly underdose the active to keep customers comfortable.

We’ve spent the time to tune pH, supporting actives, and texture — so the copper peptide formulas deliver the benefits without the burn, the tingle, or the trade-off.

Strong actives. Comfortable to wear. No compromise.

Four serums make up the range

• RENEW — the firming hero. Three peptides (GHK-Cu, Snap-8, Matrixyl) layered into a triple-weight hyaluronic acid base.
• REVIVE — a brightening Glutathione serum paired with Ascorbyl Glucoside (a vitamin C derivative).
• REGROW Lash & Brow — a clean, fragrance-free copper peptide roller serum for the eye area.
• REGROW Scalp & Hair — a daily leave-in serum for damp hair and scalp, with copper peptides, Caffeine, Aloe, Lavender Hydrosol, and Hydrolyzed Silk.